Internet Matters — Favourable views towards Andrew Tate among teens and parents

What the study found

Internet Matters published research on 28 September 2023 based on a survey of over 2,000 parents and 1,000 children aged 9 to 16. It found that 75 per cent of children aged 15 to 16 were aware of Andrew Tate, and that nearly a quarter — 23 per cent — of boys aged 15 to 16 held a favourable opinion of him. Boys in focus groups described the ubiquitous and inescapable presence of Tate's content across their social media lives and feeds. ^[1]

Why it matters here

This survey speaks to how widely Andrew Tate's content reaches teenage boys and how favourably some of them view it, rather than to whether that exposure changes attitudes. It is cited here to establish the scale of reach and awareness behind the debate over whether watching Andrew Tate content causes misogyny. The focus-group accounts of content feeling inescapable bear on the amplification side of that question. But because the survey is a snapshot, it measures awareness and opinion at a single point in time rather than any causal effect on behaviour.